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Instant Pot

OUR RECIPE FOR WHY WE'RE HERE

  • A smiling couple prepares food together in a bright kitchen. One person holds the lid and stirs inside an Instant Pot® multi-cooker, while the other chops celery on a cutting board. The setting features cheerful colors, a hexagon-tile backsplash, and natural light streaming in through a nearby window.

    With Instant Pot, cooking doesn’t have to be complicated or tedious.

    We’re here to prove that you can create incredible meals without a culinary degree, hours of prep, or sacrificing your sanity. We’ve got the smarts (hello, tech-savvy presets) and the moves (hey, steam release) to make your meals come together with no fuss, all flavor.

  • A person in a white button-up shirt smiles brightly while holding a glass of beer at a kitchen counter. In the background, an Instant Pot® air fryer sits on the counter against a bright blue tiled wall. Plates of food and dipping bowls are partially visible in the foreground.

    We believe in cooking that fits into real life...


    the kind you do between work, errands, and catching up on all those “one more episodes.”


    At its baseline, food is fuel, but it’s also connection, comfort, and, let’s be honest, sometimes just the easiest way to get everyone in the same room. That’s why we design tools that help you put life first without putting mealtime second. Because good food shouldn’t mean giving up your time to stir, sauté, or stand watch.

  • A couple smiles while taking a selfie at a kitchen counter, seated in front of plates filled with colorful meals and glasses of a light pink drink. One wears a mustard yellow sweater and large sunglasses, while the other wears an off-white sweater. Behind them is a soft pink tiled wall with stacked glassware and a vase of greenery.

    We’re here to make your meals easy, flavorful, and ready when you are...


    so you can focus on life’s tastiest parts!

    Call it kitchen magic, call it multi-tasking made easy—just don’t call it complicated. So here’s to the first-timers, the last-minute chefs, the meal-preppers, and the flavor fanatics.

    Life is better in an Instant.

HOW IT STARTED

Back in 2009, Dr. Robert Wang had one goal: make home cooking less of a hassle. The result? A smart multi-cooker that did more than anyone expected—and kicked off a kitchen counter revolution. Fast-forward through a few million fans, sold-out Black Fridays, and one internet-breaking community later, Instant Pot became the pressure cooker that launched a thousand dinner plans.
Alt text: Dr. Robert Wang, founder and inventor of Instant Pot®, smiling slightly while wearing glasses and a plaid shirt, with a softly lit background featuring faint diagrams on a whiteboard.
Dr. Robert Wang, co-founder of Instant Pot®, smiling as he slices tomatoes and bell peppers on a cutting board in a home kitchen. He’s wearing an Instant Pot® apron, with an Instant Pot® appliance visible in the foreground.

But we didn't stop there.

We kept expanding—air fryers, toaster ovens, rice cookers, frothers—because a one-pot wonder is great, but a full kitchen lineup? That’s game-changing. We’re cooking up the next chapter with sharper tools, smarter tech, and a whole lot of flavor.

WHAT WE'RE REALLY ABOUT

  • Two people laughing together in a bright kitchen setup, surrounded by plates of tacos, sliders, chips, and a frosted cake. An Instant Pot® air fryer is on the counter, mid-cook with fries inside. The woman in a yellow sweater holds a drink, while the man in a red shirt and apron reaches for a fry.

    Our products don’t care if you’re a home chef or just hungry.

    We’re here for the weeknight chaos, the “is this still good?” fridge finds, and the let’s-just-eat-on-the-couch kind of dinners. Instant Pot® is built to make cooking feel doable, whether you’re searing, crisping, or “oops-I-forgot-to-defrost”-ing.

  • A man smiling as he enjoys a bite of food at a bright kitchen counter, dressed in a denim shirt and glasses. In front of him are colorful plates of couscous, vegetables, and glazed meat, with lemon slices and a drink nearby. A blue-tiled wall and elegant glassware add a stylish backdrop.

    The Purpose Behind the Pot


    We’re not here to romanticize the grind—just to make it easier to eat well in the middle of it. At Instant Pot®, we build tools that make food happen—faster, easier, and with less second-guessing—so you don’t have to pick between a full plate and a full life.

MADE FOR THE MAKERS

We serve the multitaskers, the first-time cooks, the flavor chasers, the meal preppers, and the midnight snackers. If it’s edible and it fits in a pot (or on a tray, or in a basket)—you’re in the club. 

@instantpotofficial

THE GEAR THAT GETS IT DONE

Large group of people smiling and posing for a group photo inside a conference or meeting room, with a presentation screen and Instant Brands signage in the background.

OUR FOOTPRINT

Instant Pot is built by a global team of 200+ and counting.

We work across North America, EMEA, and Asia, with R&D hubs, retail partnerships, and a growing international presence that puts us everywhere people cook (which is, conveniently, everywhere).

Explore Careers

WHERE WE'RE HEADED

We’ve been shaking up the kitchen game since 2009—and we’re not slowing down. With new leadership, a consumer-led strategy, and big plans for what’s next, we’re turning up the heat on what home cooking can be. Less mess. Less stress. Way more satisfaction. 

Because around here, “good enough” doesn’t cut it.
And neither does boring food. 

why they love us

  • It steams, it fries, it makes yummy soups and chicken that actually tastes good...

    This is the kitchen hero that every twenty-something needs to save them from sad, boring work lunches.

  • BEST money I have ever spent for my kitchen!

    I don't know how I lived without this. I use it several times a week. I've made, chicken, pork, eggs for egg salad, rice, rice and more rice.

  • What can't an Instant Pot do?

    Well, it won't do the prep work for you, but it can slow cook, pressure cook, make rice, cook pasta and much more. Stick the ingredients in, press a few buttons and you can relax until dinnertime.

  • It’s like having a private sous chef at your beck and call while you sit back and enjoy a drink or two.

    A 7-in-one Instant Pot with the power to slow cook, pressure cook, steam, make rice, whip up yogurt, keep things warm, and sauté.

  • Do the work of seven kitchen gadgets with Instant Pot multicooker.

    Pressure cook, slow cook, saute, steam, and warm your food in one convenient appliance.