Media Announcements

FOR IMMEDIATE RELEASE

May 19, 2025

Instant Pot Brands Reaffirms Commitment to U.S. Market, Expands Domestic Operations

Chicago, IL – Instant Pot Brands, a proudly American-owned and operated company, today reaffirms its commitment to the U.S. market by expanding domestic operations. For over a decade, Instant Pot has been a cornerstone of American kitchens, with nearly 40% of U.S. households relying on our innovative pressure cookers, air fryers, and multicookers to prepare easy, healthy meals. As the market leader in the electric pressure cooker category, we are dedicated to supporting American innovation and economic growth.

Today, the company continues to grow and innovate. Instant Pot Brands will continue to actively diversify its manufacturing operations, including moving production from mainland China to alternative locations, a process that strengthens its supply chain and creates American jobs. This strategic shift enables expansion of its domestic research and development efforts, creating an estimated 200% increase in white-collar jobs such as engineering, product development, and industrial design. The company plans shipping and warehousing expansion that will generate blue-collar opportunities in supply chain management and logistics, reinforcing the company’s dedication to offering diverse, well-paying jobs right here in America.

“We are investing in American innovation and talent to accelerate our business growth,” said Chris Robins, CEO of Instant Pot Brands. “Our US-designed innovation will help strengthen the US economy, create jobs and deliver high-quality, American designed products to households across the nation.

About Instant Pot Brands

Instant Pot Brands™ is a leading consumer products company built on an iconic, innovative product. Our technology transforms consumers' lives and makes cooking easy, simple, and convenient. The Company offers a wide variety of products, including Instant Pot® electric pressure cookers, Instant® air fryers, and a range of other small kitchen appliances. From our founding more than 15 years ago, Instant Pot Brands' products are in millions of homes worldwide. For more information, visit www.instantpot.com.