California - PERSONAL INFORMATION WE COLLECT

Category of Personal Information Collected

Categories of Sources from which the Information was Collected

Business or Commercial Purpose(s) for which Information is Collected

Categories of Third Parties to whom this type of Personal Information is Disclosed for a Business Purpose

Categories of Third Parties to Whom this Type of Personal Information is Sold or Shared for Cross Contextual Advertising

Identifiers

This category includes information such as name, contact information, and online or device identifiers.

We may collect this type of information from:

• Consumers,
• Cookies and Tracking Technologies,
• Third Party Service Providers,
• Third party social media companies,
• Third party business partners.

We may use this type of information to:

• allow you to participate in features we offer or to provide related customer services,
• recognize you across the Instant Brands Sites and across devices,
• tailor content recommendations and offers we display to you,
• process a purchase, warranty or other transaction, and verify your identify in connection with this,
• provide you with information, products, or services that you have requested or that we think may interest you,
• investigate and prevent fraudulent transactions and other illegal activities or activities that violate our policies,
• process your account registration,
• improve our sites and services,
• administer and manage our affiliate marketing program,
• contact you with regard to your use of the Instant Brands Sites or any Instant Brands product or service, respond to your inquiries, and, in our discretion, changes to the Instant Brands Site policies.

We may disclose this type of information to:

• Third party service providers,
• Third parties whose features are integrated on our sites,
• Third parties we partner with for contests, sweepstakes, or promotions,
• Third party advertising and analytics companies,
• Law enforcement or others if required by law or in connection with court proceedings (such as pursuant to subpoenas or court orders),
• Third parties as needed to protect and/or defend our legal rights,
• Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition,
• Third parties or affiliated companies when you agree to or request that we share your information with them.

Third party advertising, analytics, and similar marketing business partners may have access to this data, and this may be considered a “sale” or “share” under the CCPA and CPRA under certain circumstances.

Any categories of personal information described in subdivision (e) of Section 1798.140

This category includes information such as name, contact information, financial information and online or device identifiers.

We may collect this type of information from:

• Consumers,
• Cookies and Tracking Technologies,
• Third Party Service Providers,
• Third party social media companies,
• Third party business partners.

We may use this type of information to:

• allow you to participate in features we offer or to provide related customer services,
• recognize you across the Instant Brands Sites and across devices,
• tailor content recommendations and offers we display to you,
• process a purchase, warranty or other transaction, and verify your identify in connection with this,
• provide you with information, products, or services that you have requested or that we think may interest you,
• investigate and prevent fraudulent transactions and other illegal activities or activities that violate our policies,
• process your account registration,
• improve our sites and services
• administer and manage our affiliate marketing program,
• contact you with regard to your use of the Instant Brands Sites or any Instant Brands product or service, respond to your inquiries, and, in our discretion, changes to the Instant Brands Site policies.

We may disclose this type of information to:

• Third party service providers,
• Third parties whose features are integrated on our sites.
• Third parties we partner with for contests, sweepstakes, or promotions,
• Third party advertising and analytics companies,
• Law enforcement or others if required by law or in connection with court proceedings (such as pursuant to subpoenas or court orders),
• Third parties as needed to protect and/or defend our legal rights,
• Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition,
• Third parties or affiliated companies when you agree to or request that we share your information with them.

Third party advertising, analytics, and similar marketing business partners may have access to this data, and this may be considered a “sale” or “share” under the CCPA and CPRA under certain circumstances.

Commercial information

This category includes, for example, information about your transactions with us, reviews you have written, your contacts with our customer service, and your participation in sweepstakes or contests we have offered.

We may collect this type of information from:

• Consumers,
• Cookies and Tracking Technologies,
• Third Party Service Providers,
• Third party social media companies,
• Third party business partners.

We may use this type of information to:

• allow you to participate in features we offer or to provide related customer services,
• tailor content recommendations and offers we display to you,
• process a purchase, warranty or other transaction, and verify your identify in connection with this,
• provide you with information, products, or services that you have requested or that we think may interest you,
• investigate and prevent fraudulent transactions and other illegal activities or activities that violate our policies,
• improve our sites and services
• administer and manage our affiliate marketing program,
• contact you with regard to your use of the Instant Brands Sites or any Instant Brands product or service, respond to your inquiries, and, in our discretion, changes to the Instant Brands Site policies.

We may disclose this type of information to:

• Third party service providers,
• Third parties with whom we have joint marketing and similar arrangements,
• Third parties whose features are integrated on our sites,
• Third parties we partner with for contests, sweepstakes, or promotions,
• Third party advertising and analytics companies,
• Law enforcement or others if required by law or in connection with court proceedings (such as pursuant to subpoenas or court orders),
• Third parties as needed to protect and/or defend our legal rights.
• Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition,
• Third parties or affiliated companies when you agree to or request that we share your information with them.

Third party advertising, analytics, and similar marketing business partners may have access to this data, and this may be considered a “sale” or “share” under the CCPA and CPRA under certain circumstances.

Internet or other electronic network activity information

This category includes information such as details about the hardware and software you use to visit a Site, areas of a Site you visit, and login information (such as when you last logged into your Instant Brands account).

We may collect this type of information from:

• Consumers,
• Cookies and Tracking Technologies,
• Third Party Service Providers,
• Third party social media companies.
• Third party business partners

We may use this type of information to:

• allow you to participate in features we offer or to provide related customer services,
• recognize you across the Instant Brands Sites and across devices,
• tailor content recommendations and offers we display to you,
• process a purchase, warranty or other transaction, and verify your identify in connection with this,
• investigate and prevent fraudulent transactions and other illegal activities or activities that violate our policies,
• improve the Instant Brands Sites or our services and for internal business purposes.

We may disclose this type of information to:

• Third party service providers,
• Third parties whose features are integrated on our sites,
• Third party advertising and analytics companies,
• Law enforcement or others if required by law or in connection with court proceedings (such as pursuant to subpoenas or court orders),
• Third parties as needed to protect and/or defend our legal rights.
• Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition,
• Third parties or affiliated companies when you agree to or request that we share your information with them.

Third party advertising, analytics, and similar marketing business partners may have access to this data, and this may be considered a “sale”  or “share” under the CCPA and CPRA under certain circumstances.

Geolocation data

This is the location of the device you use to access the Sites.

We may collect this type of information from:

• Cookies and Tracking Technologies,
• Third Party Service Providers.
• Third party business partners.

We may use this type of information to:

• allow you to participate in features we offer or to provide related customer services,
• tailor content recommendations and offers we display to you,
• investigate and prevent fraudulent transactions and other illegal activities or activities that violate our policies,
• improve the Instant Brands Sites or our services and for internal business purposes.

We may disclose this type of information to:

• Third party service providers
• Third parties whose features are integrated on our sites, 
• Third parties we partner with for contests, sweepstakes, or promotions, 
• Law enforcement or others if required by law or in connection with court proceedings (such as pursuant to subpoenas or court orders),
• Third parties as needed to protect and/or defend our legal rights.
• Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition,
• Third parties or affiliated companies when you agree to or request that we share your information with them.

Audio, electronic, visual, thermal, olfactory, or similar information

This category includes, for example, images you upload (which, depending on what they capture, could be considered Personal Information under CCPA and CPRA.)

We may collect this type of information from:

• Consumers
• T

We may use this type of information to:

• respond to and address customer service and product support inquiries,
• improve our products and services and for internal business purposes.

We may disclose this type of information to:

• Third party service providers
• Law enforcement or others if required by law or in connection with court proceedings (such as pursuant to subpoenas or court orders),
• Third parties as needed to protect and/or defend our legal rights.
• Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition,
• Third parties or affiliated companies when you agree to or request that we share your information with them.

Inferences drawn from any of the information identified above to create a profile about a consumer

These inferences may relate to your perceived interests, preferences, characteristics, or behavior.

We may collect this type of information from:

• Consumers,
• Cookies and Tracking Technologies,
• Third party social media companies,
• Third party business partners.

We may use this type of information to:

• tailor content recommendations and offers we display to you,
• improve the Instant Brands Sites or our services and for internal business purposes.

We may disclose this type of information to:

• Third party service providers,
• Third parties whose features are integrated on our sites. Third party advertising and analytics companies,
• Law enforcement or others if required by law or in connection with court proceedings (such as pursuant to subpoenas or court orders),
• Third parties as needed to protect and/or defend our legal rights,
• Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition,
• Third parties or affiliated companies when you agree to or request that we share your information with them.

Third party advertising, analytics, and marketing business partners may have access to this data, and this may be considered a “sale” or “share” under the CCPA and CPRA under certain circumstances.