INFORMATION WE COLLECT
When you create an account, contact us, make a purchase or otherwise interact with the Sites, we may collect personal information, which is information that is linked to a specific, identifiable individual (“Personal Information“), such as first and last name, email addresses, phone number and postal addresses. We may also collect other information about you, such as payment card data or other payment information, information about your purchases and other transactions with us, demographic information (e.g., ZIP code/postal code, city/state, or similar information), information about the device you are using to access the Sites, information about your preferences and opinions, and any information you otherwise provide through our Sites like photographs and product reviews. We may also collect information from you about how you use our products and services. Information that is deemed “personal information” or “personally identifiable information” under applicable law will be treated as Personal Information to the extent required by applicable law.
We may take your Personal Information and make it non-personally identifiable, either by combining it with information about other individuals and/or by hashing the information or otherwise removing characteristics that make the information personally identifiable directly to you. We consider this de-identified information.
Our Sites are intended for a general audience and are not intended for use by or targeted to minors younger than the age of 18. We do not knowingly collect Personal Information from minors younger than the age of 18. If we learn that we have inadvertently collected Personal Information from a user who is younger than age 18, we will delete that information from our active databases.
- Information You Provide.
We may ask you to provide information to us when you use the Sites. For example, you may give us information when making a purchase, interacting with customer service (including live chat that may allow you to share your screen with our customer service team if you choose to do so), posting photos, videos and other content with our Sites, registering products and when leaving product reviews. If you choose to permit screen sharing, we may be able to view any data and applications present on your device screen at that time. You may choose not to provide certain information; however, choosing to do so may prevent you from being able to take advantage of some of our offered features or from conducting transactions.
- Community Forums and User Submission.
- Social Networking Features.
Functionality on the Sites may permit interactions that you initiate between the Sites and a third-party social networking service such as Facebook or Instagram (“Social Networking Features”). Examples of Social Networking Features include enabling you to “like” or “share” content from the Sites or to “like” or “share” our page on a third-party service; to selectively show your social media posts on the Sites; and to otherwise connect the Sites to a third-party service. If you choose to share content or to otherwise post information through the Sites to a third-party service, or vice versa, that information may be publicly displayed Similarly, if you post information on a third-party service that references us (for example, by using a hashtag associated with us in your post), your post may be published on the Sites or otherwise in accordance with the terms of that third party. Also, both we and the third party may have access to certain information about you and your use of the Sites and the third-party service. Certain posts to or from social media may be User Submissions.
- Information Provided by Third Parties
- Information the Sites Automatically Collect When You Interact with Us.
Instant Brands and our third-party business partners and service providers, including analytics providers and third party advertising companies, may use a variety of technologies that automatically or passively receive and record certain information about your use of the Sites whenever you visit or interact with the Sites or emails (“Usage Information”). Usage Information may include the browser and operating system you are using, the URL or advertisement that referred you to our Sites, the search terms you entered into a search engine that led you to our Sites (if applicable), which Sites you use or otherwise interact with, all of the areas within our Sites that you visit, and the time of day, and the products that you searched, viewed and purchased, among other information. This information helps us create a better experience for our users and target advertising to you. Please see the “Online Advertising and Analytics Providers” section below for more information about online advertising and your choices.
In addition to Personal Information and Usage Information, we may automatically collect your IP address or other unique identifier for your computer, mobile phone, or other device used to access the Sites. A device identifier is a number that is automatically assigned to your mobile or other device used to access the Sites, and our servers identify your device by its device identifier.
We may capture and record or infer certain location data regarding your use of the Sites (“Location Data”). We may be able to collect or infer your approximate location through information we collect, such as an IP address. We may link that Location Data to other information that you provide to us or that may be accessed in connection with your use of the Sites. We may directly collect precise Location Data from the device you use to access the Sites if you have opted-in to such collection through your browser or mobile device. For example, if you opt-in on your mobile device, we may collect Location Data to determine your elevation to adjust cooking times in our mobile application. You may be able to turn off the collection of precise Location Data through your device settings. However, please note that we may still be able to infer your approximate location through other information we collect, such as IP address.
The methods used to collect Usage Information may include:
Cookies and Local Storage: “Cookies” and local storage are pieces of information (data files) transferred to an individual’s browser on their device when the device is used to visit a Site. These technologies are able to store a unique identifier for a device to allow a certain Internet site to recognize the device whenever the device is used to visit the site. These technologies may be used for many purposes by us and our third-party business partners, such as automatically collecting Usage Information, enabling features, remembering your preferences, and providing you with targeted advertising elsewhere online. If you do not want to accept cookies, you can block them by adjusting the settings on your Internet browser. You can find more information about cookies and how they work at www.allaboutcookies.org.
Web Beacons: Small graphic images or other web programming code called web beacons (also known as “pixel tags,” “1×1 GIFs,” or “clear GIFs”) may be included in our web pages and email messages. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a web page or email can act as a web beacon. Web beacons or similar technologies may be used for a number of purposes, including, without limitation, to count visitors to a Site, to monitor how users navigate the Site, to count how many emails that were sent were actually opened or to count how many particular links were actually viewed.
Embedded Scripts: An embedded script is programming code that is designed to collect information about your interactions with the Sites, such as the links you click on. The code is temporarily downloaded onto your device from our server or a third-party service provider, is active only while you are connected to a Site, and is deactivated or deleted thereafter.
In addition, we may use a variety of other technologies that collect similar information for security and fraud detection purposes.