instant pot NPD

This year at the International Home + Housewares Show, held in Chicago on Saturday, March 10th, Instant Pot® was awarded the NPD award for Top Increase in Market Share in the Cook & Heat Appliance segment. This is the 2nd consecutive award that Instant Pot has won in this segment.

Instant Pot Multi-Use Programmable Pressure Cookers has become a game changer in this space. All Instant Pot models are designed with advanced microprocessor programming. It combines the functions of a pressure cooker, rice cooker, yogurt maker, sauté, steamer, and warmer, along with smart cooking programs to provide the flexibility to prepare nearly every type of dish. Instant Pot cookers are truly tools for the modern lifestyle.

“My vision for our products is to provide our consumers with versatile tools to promote a healthy and active lifestyle. These state-of-the-art cooking appliances are designed to produce the tastiest and most nutritional food possible, in a safe, convenient, and dependable way.” says Robert J. Wang, CEO, Instant Brands Inc.

As Lora Morsovillo, president of NPD’s U.S. Home said, “Competition has taken on new meaning across all of retail in recent years, and these awards recognize the brands that have adapted to effectively address today’s market demands. Our industry is being revitalized, even revolutionized, by the innovative approaches many in our industry have employed in a very short period of time, and we’re excited for the successes on the horizon.”

The NPD Group is a market research firm that provides consumer shopping trends, and market information. With expertise in more than 20 industries, NPD combines consumer and retail point-of-sale data with analytic solutions to interpret today’s market trends, while anticipating tomorrow’s.

Instant Pot would like to thank our partners and customers who helped make this possible.


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