Survey shows 80% of parents wish they had more time to cook dinner for their family, Instant Pot Smart WiFi speeds up cooking process to give home cooks back that time


KANATA, Ontario — November 15, 2018 — Instant Brands—maker of the most loved multicooker, the Instant Pot—have launched the Instant Pot Smart WiFi Programmable Pressure Cooker. This innovative new multi-use cooker is designed to give home cooks back precious time in their busy days by allowing customers to monitor and control their cookers from the palm of their hands with the Instant Pot mobile app..

The Instant Pot Smart WiFi boasts game-changing features to help customers save time by verifying cooking progress from anywhere and receiving alerts and notifications directly on mobile devices. The first-of-its kind device pairs directly with the Remote Control for Smart WiFi app, allowing total user control to cook, schedule, adjust and monitor the progress of meals from anywhere. The new multicooker also holds over 750 recipes, making it possible to cook specific meals with the click of a button in the Remote Control for Smart WiFi App.

“Driving innovation in the kitchen is at the forefront of what we do at Instant Brands,” said Dr. Robert Wang, founder and CEO of Instant Brands Inc. “We know how valuable time is for our users and the Smart WiFi, like all of our products, was designed to allow home cooks to spend less time in the kitchen and more time doing the things they love.”

Instant Pot recently surveyed parents and found that while 80% of them wished they had more time to cook dinner for their family, nearly six in 10 are too exhausted by the evening to do so. The survey also found that:

• 61% of parents have less than one hour each day to spend doing something they love
• 81% agree that if they had more time, they would make meals for their family that don’t sacrifice flavor for convenience
• 86% would make healthier meals for their families if it didn’t take as much time

The all-in-one appliance features 13 smart programs for convenient one touch cooking, allowing users to cook their favorite dishes quickly. The Instant Pot Smart WiFi implements the patent-pending recipe script technology, which tailor-makes cooking programs for each recipe within the app to cook nutritious meals to perfection.

Instant Brands is committed to continued improvement and updates to the user experience in its products and advancements, the Instant Pot Smart WiFi multicooker offers unprecedented flexibility to enhance the cooker and the mobile experience.

The Instant Pot Smart WiFi Programmable Pressure Cooker also replaces 8 commonly used kitchen appliances by combining them in one: pressure cooker, slow cooker, rice/porridge cooker, yogurt maker, cake maker, sauté/searing, steam and keep warm.

Designed with a large LCD display screen, 6-quart stainless steel cooking pot and a power of 1,000 Watts, the Instant Pot Smart WiFi Programmable Pressure Cooker is now available for purchase on Amazon, with a suggested retail price of US$149.95.

For more information about the Instant Pot Smart WiFi pressure cooker, visit

About Instant Pot
The Instant Pot® line of products are truly tools for a new lifestyle and especially cater to the needs of health-minded individuals, those with special dietary restrictions, the do-it-yourself food enthusiasts and anyone looking to save time in the kitchen while providing nutritious, well-balance meals. Today, the Instant Pot® product line-up includes the best-selling Duo Series, Lux Series, Ultra series, MAX Series, Aura Pro Series, Accu Sous Vide Immersion Circulator, Ace Blender and Smart WiFi Programmable Pressure Cooker. For more information, please visit


The survey was commissioned by Instant Brands and conducted by Edelman Intelligence, a full-service consumer research firm. Fielded between Oct. 29-Nov. 5, 2018, the online questionnaire surveyed 1,000 parents. As a member of The Insights Association in good standing, Edelman Intelligence conducts all research in accordance with MRA Marketing Research Standards and adheres to the CASRO Code of Standards and Ethics.

Media Contacts